It all depends on your point of view

We are all aware (or should be) that the words we use can be slanted to reflect a particular point of view. Sometimes this is obvious and deliberate, but even where one expects more neutrality, bias - possibly unconscious - can appear. Today's BBC report on Jacob Zuma's lead over President Thabo Mbeki in the race to lead South Africa's ANC describes him twice as "less business friendly than Mr Mbeki". This he may be, but why make it sound so negative - why not describe him as "more labour friendly" instead?