Well, the East Asian Games have started, and I hope they go well - and of course that Hong Kong performs well. But I am still waiting for someone to tell me what the Games' slogan is all about.
Be The Legend.
Be the what? First of all, who is it addressed to? If it's to the people of Hong Kong, how can we be the legend? A slogan is not enough - we need an instruction manual to go with it.
If it's to the athletes, well I wish them luck, but I very much doubt we're going to see any real sporting legends here. A true sporting legend is someone who dominates their sport internationally and sets the benchmark that others aspire to - and if they have a dash of charismatic flamboyance in their character, so much the better. Think W.G. Grace, Pele, Tiger Woods, Martina Navratilova, Muhammad Ali, Jesse Owens, Lance Armstrong, Michael Schumacher, Torvill and Dean.
No doubt we will see some keen competition here this month, but I don't expect much of it to be of that class. Which is not at all to disparage the efforts of those who do their best. Hong Kong may not have raised any global sporting legends (yet), but we have had our local sporting heroes, a couple of them world class: Lee Lai-shan, and probably our finest current sportsman, Wong Kam-po.
Anyway, good luck to all the competitors - but next time, give them a better slogan. And those mascots are pretty silly, too...